My Micro Identity

Micro Mobility is a brand that creates fun and innovative forms of urban transport. The freestyle range from Micro aims to create scooters for the skatepark scene, they have the ability to perform technical and demanding tricks.

The one thing that the freestyle range currently does not offer is the ability for customisation. Through different types of additive manufacturing, I aimed to explore how customisation can provide a more enjoyable experience for Micro-Mobility customers. 

Process and Market Research Booklet

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